When exploring various marketing channels to connect with your target audience, it’s natural to consider platforms like Facebook, Instagram, Twitter, and LinkedIn. They boast impressive numbers of active users, with billions of people engaging on these platforms. But what if we revealed a lesser-known text-based platform that surpasses the combined user count of Instagram and LinkedIn? You may not have thought of leveraging it for marketing purposes, but it could revolutionize your strategy. Allow us to introduce WhatsApp.
Despite the importance of email marketing, delivering an average open rate of around 30% (if you’re doing a decent job), this figure already surpasses what you can achieve organically on Facebook. However, the average text message boasts an astonishing open rate of approximately 98%. This explains why chatbots perform exceptionally well on this platform. It is precisely this astounding engagement rate that makes WhatsApp the most captivating marketing channel on the planet.
Perhaps you’ve never considered utilizing WhatsApp as a marketing channel because there hasn’t been a proper tool to manage your account and start engaging with your followers. Unless you’ve had a dedicated mobile device with your business number installed, the possibility of leveraging WhatsApp for marketing seemed out of reach. Additionally, WhatsApp does not offer any advertising opportunities, rendering the common and effortless route of purchasing ads useless.
So, what’s the solution? How can you measure your success when tracking and promoting your content to relevant groups automatically isn’t feasible? Now is the time to take action, establish a substantial following, and engage with your true supporters before marketers worldwide realize they are neglecting this immense opportunity, potentially ruining it for everyone.
Consider this your call to action. Embrace WhatsApp as an innovative marketing channel, a tool that can potentially transform your outreach strategy. Take advantage of the unparalleled engagement rates, and discover new ways to connect with your ideal customers. Be ahead of the curve, maximize this untapped potential, and propel your business to new heights of success.